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Three quarters (75%) of UK and US consumers are oblivious to the new ‘.brand’ domains, despite high profile brands adopting the new web extensions, according to a new survey.
but the research revealed that 73 per cent of UK adults would prefer to visit traditional Web addresses like adidas.com/shop rather than shop.adidas. In the US, 61 per cent of adults would prefer to use a “heritage” gTLD.
Some of the world’s best-known companies will roll out a dot Brand extension, but our research shows consumers are unaware that these changes are coming and would avoid the new gTLDs due to their unfamiliarity.
