Neue Umfrage zu den neuen TLDs

[Flamenco]

Netimperative | News | Today

Consumers unaware of new top-level domains - Retail Digital

Three quarters (75%) of UK and US consumers are oblivious to the new ‘.brand’ domains, despite high profile brands adopting the new web extensions, according to a new survey.

but the research revealed that 73 per cent of UK adults would prefer to visit traditional Web addresses like adidas.com/shop rather than shop.adidas. In the US, 61 per cent of adults would prefer to use a “heritage” gTLD.

Some of the world’s best-known companies will roll out a dot Brand extension, but our research shows consumers are unaware that these changes are coming and would avoid the new gTLDs due to their unfamiliarity.