Rheinlaender
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- 03. Aug. 2008
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Sorry I am going to do this in English the language of the quoted article and the entire ICANN universe.
If you want to put this article into perspective you ought to know about ANA's role in the years between 2007 and 2011: They tried EVERYTHING imaginable to put a spoke into the wheel of the already slow motioned new gTLD process. They even went to Congress and asked the legislative to stop the new gTLD program - to no avail.
Now of course they want to justify their position; hence the article.
ANA is essentially a bunch of big brands and they fear the world comes to an end over a few new extensions. Well: It will not. And nothing will stop to exist in 2 years - having such silly notions only reveals the complete incompetence of this bunch of "old school" buddies. Even if abandoned by a registry any new gTLD would be kept alive (by ICANN - registries had to provide a deposit for that) for at least 3 years and as long as it has a few thousand registrations it WILL be profitable (albeit at a low margin) and taken over by someone else.
The reason why no one talks about ANA's gibberish is that we (the ICANN community) talked for YEARS about it and are simply tired to continue. ANA has lost - the race is decided and if anything then the future will show reversed roles:
Because with a couple of players in every industry already sporting their own brand-TLD (and for example in the car industry even almost ALL players) in the second round (2017/2018-ish) you will see that the majority of global brands will demand from ANA to actually PUSH for a speedy 2nd round new gTLD process - the business and brand development departments will FUME over being deprived of their own identity on top level of the DNS.
I am in alignment that most new gTLD’s will indeed by a failure from the perspective of Internet users. But ANA’s LEAST concern is the average Internet User – or any kind of consumer for that fact. They just want it THEIR WAY – and if they don’t get it then they are pissed.
Left unconsidered are a number of factors that come into play in the near future:
- the "better" strings are -naturally- in contention and their roll-out is delayed
- no brand has yet started to utilize their TLD - once they do it will change the end user's perceiption of the entire way naming works in the Internet
- no new gTLD has yet managed (or even really tried) to market to their end users (community) thus none the new gTLD's has been able to create anything like a "critical mass". I do not think many will be able, willing and capable of doing so; but those who succeed will push the entire market.
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